About Purely Rooted Goods – A Mother-Daughter-Founded Natural Wellness Brand You Can Trust

Purely Rooted Goods is a family-owned natural wellness brand dedicated to clean, non-tox­ic skincare, haircare, and home essentials. The brand began when Jenny, our co-founder and formulator, created a healing salve for her granddaughter. That original formula sparked a mission built on transparency, thoughtful ingredients, and products families can feel good about using.

Our Story

Purely Rooted Goods began when Jenny created a natural salve for her granddaughter, Adeline, who was born at 24 weeks and had a wound that would not heal with conventional options. After seeing how quickly her formulation worked, friends and family began asking for products of their own.

What started as a personal solution grew into a shared mission to create effective, affordable, non-toxic products rooted in research and transparency. That mission continues to guide every formula and product we make today.

Meet The Team

Jenny and Taelor, founders of Purely Rooted Goods, a family-owned natural wellness brand

Jenny | Co-Founder & Product Formulator

Brings decades of hands-on experience and intuition into every formula, prioritizing gentle effectiveness, ingredient integrity, and products families can rely on daily.

Taelor | Co-Founder & Operations

Keeps Purely Rooted Goods running smoothly behind the scenes, from systems and logistics to presentation and customer care, ensuring the brand feels as good to use as it does to support.

What We Believe In

  • Clean, non-toxic ingredients chosen with intention

  • Products made for real families and everyday use

  • Transparency in formulation and sourcing

  • Wellness that is effective, approachable, and thoughtfully made