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Purely Rooted Goods

True To You Buildable Concealer

True To You Buildable Concealer

5 total reviews

Regular price $6.00
Regular price Sale price $6.00
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Shipping calculated at checkout.

Say goodbye to those dark circles and pesky spots with our buildable concealer.

Color - light

TO APPLY: use the tip of the applicator to target specific areas to conceal and correct or use the flat side of the applicator to highlight and illuminate larger areas. Layer to build coverage.

INGREDIENTS: cream base: hibiscus hydrosol, green tea hydrosol, helichrysum hydrosol, babassu oil, coconut oil, shea butter, olive oil, sunflower seed oil, castor oil, ginseng root, red clover, cetearyl olivate, sorbitan olivate, glyceryl stearate, vitamin E, natural derived: leuconostoc, propanediol, ethylhexyl glycerin, potassium sorbate (food grade). Kaolin clay, magnesium stearate, arrowroot, non-nano zinc oxide, sericite (neutral mica), allantoin, vegetable glycerin, iron oxide, natural preservative.

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Customer Reviews

Based on 5 reviews
T. H.
Lovely coverage

Very light and lovely not heavy!
Matched my skin tone perfectly!
I will add I read the review on this one by my neighbor Bobbi and that was why I decided to try as she is fair complected like me.
It’s perfect! Light and sheer!
Highly recommend!

Diane R
It's not to dark or to's just right!

Nice coverage with one "swipe" & you can get more coverage where you want it...I like it!

Vicki Hughes

very moisturizing and coverage is light


I do not wear foundation but I use this before using the tinted green tea moisturizer and after the caffeine eye roller and my under eyes look like I slept the whole night through...when I definitely didn't. 😅

Bobbi Kortenkamp
Best concealer, EVER!!!

I bought the light, perfect for my fair, part Irish skin. Darkness disappears way better than heavy concealers of the past and what I was currently using, for triple the price. AND the ingredients are not toxic! Concealer was the very last item in my makeup that had dirty ingredients. I have waited a very long time for this product. I found NONE out there that were effective and non-toxic. NOT ANY MORE. Jenny and Taelor, thank you thank you thank you, for this and your whole line! Forever grateful 🤗❤️